|
welcome to isherwoods
cheltenham estate agents
Isherwoods are Cheltenham
estate agents aiming to provide a mature personalised
service to clients looking for an intelligent estate agency approach.
The key to the selling strategy adopted is an honest appraisal
of the property in the context of the property market leading
to a marketing strategy agreed with the client. The strategy
will encompass the price, the marketing materials to be utilised
including photography, the internet and publication exposure
required.
We encourage clients to compare the presentation of properties
on the websites of competitor Cheltenham estate agents with our
own. Given that 80% plus of people searching for properties commence
their search on the internet, the performance of the website
is critical. The important aspects of website performance are
speed of navigation and property presentation. The isherwoods
site allows clients to move around quickly and the property is
presented with external and internal photography, room dimensions,
and a map showing location. From our own site, the properties
are uploaded automatically to a number of the more important
property portals.
One of the keys to our sales service is the stress on 'intelligent
viewing'. By this we mean that all viewings will be accompanied
(unless agreed otherwise with clients) and all staff attending
viewings will be fully briefed as to key property selling points
and other information likely to be required by viewers e.g. leasehold
terms, service charges, council tax band, local schools and facilities
etc. We do not despatch the youngest and less experienced staff
as 'runners with keys' to viewings in the same way that many
Cheltenham estate agents appear to do.
|
