Marketing your Property in Cheltenham
How do we sell successfully? - By getting the basics right. Great marketing has to be top priority to sell quickly and at a price that the property deserves.
Realistic Valuation
The approach to valuation varies amongst Cheltenham estate agents. Our policy is to value on a realistic basis and not to over-value to get the instruction. There is nothing worse than to see a property languishing on the market for weeks or months because the price is 'off the scale'. Properties become ‘tired on the market’, people get sick of seeing them and can jump to the conclusion that there is something wrong with the property. We will make very effort to provide comparable properties and to provide as much evidence as possible to back up our valuation figure.
We know that you want to get as much as possible for your property, and we know that ‘if you don’t ask you don’t get’ but being realistic and not overly optimistic is the way to go in most cases.
Best possible presentation
Competition amongst Cheltenham estate agents is intense. The importance of quality photography cannot be overstated and the more attractive the photographs that the client sees the better the chance that they will be enticed to view your property. It sometimes pays to use an interior photograph as the main shot.
Clear floorplans are essential for clients who know the type of property layout that they are looking for. Our property write-ups stick to the facts and we do not mislead either by misrepresentation or omission!
Maximum internet exposure
Most people looking to move now commence their search for properties on the internet. We believe that both our own website www.isherwoods.co.uk and our advertising on the busiest property websites will provide your property with better exposure than any Cheltenham estate agent.
We invest in search engine optimisation of our own website to ensure that potential clients ‘googling’ their requirements will find our site - try searching for Cheltenham estate agents and see where we appear! A site with a prominent position in the search rankings will present details of your property to a wide audience.
The latest technology - mobile and email alerts
We are a pioneer amongst Cheltenham estate agents in being able to deliver property details to mobile phone and other mobile devices. We also provide SMS and email alerts. Speed of information delivery is important to stay ahead of the game.
No Sale No fee
We make no charge for the valuation or marketing of your property. You will only be liable for a fee to isherwoods if contracts are exchanged on a sale.
Professional standards and good practice
Isherwoods is proud to be an accredited member of the Ombudsman for Estate Agents scheme (OEA) providing sellers and buyers with an assurance that they will receive the highest level of customer service.
